Skip to main content
Below-Zero BuiltStart free
The full course

You've seen the free lessons.
Here's the rest — honestly priced.

$99. Once. That's the whole pricing page: no tiers, no order bumps, no "premium plus." You already know my teaching from the free lessons — this just opens the other eight, plus everything I add from now on.

There is no countdown timer on this page. No clock, no "2 people watching." But there is one honest thing you should know about the price:

This is the first global launch of this course, and I have zero testimonials. So here's the deal, stated plainly: anyone who trusts it early gets $50 off — $99 instead of $149 — and in exchange, I ask for your honest feedback when you finish. Once the first 20 reviews are in, the price becomes $149. Not because a timer ran out. Because at that point, the trust I'm asking you to extend today won't need to be extended anymore.

What unlocks — by name
Module 1 · 04 · 14:20The Diamond Assessment, step by step
Module 1 · 05 · 12:50Building without losing yourself
Module 1 · 06 · 10:15Rest guilt and the safety-net nervous system
Module 1 · 07 · 13:30Worksheet walkthrough: naming your fuel
Module 2 · 04 · 16:18Running a $200 validation test
Module 2 · 05 · 11:55Reading the proof: keep, kill, or adjust
Module 2 · 06 · 12:40Scaling only after evidence
Module 2 · 07 · 18:05Case study: Digiart Academy, from $0 to $1M
Where the reviews should be

This course is new.
There are no testimonials yet.

I could put fake five-star quotes here — plenty of pages do, and you'd never know. I won't. Instead, this shelf fills up in public, one real founding student at a time. When it hits 20, the price becomes $149.

0 / 20 reviews collected

And while the shelf fills — here's what reviews are supposed to prove anyway: that I actually built what I say I built. On camera, unedited.

Course overview — watch before you decide.

Before you decide

The questions that matter.

Is $99 really one-time?

Yes. Pay once, own it forever — including every lesson I add from now on. No subscription, no "renewal," no surprise upsell after checkout. If I ever launch something separate, it will be a separate choice, clearly labeled.

Is the "$149 later" thing just a marketing trick?

Fair question — fake price rises are everywhere. This one has a stated trigger you can verify: 20 honest reviews. Right now there are zero, which is exactly why you're getting $50 off. When the 20th review comes in, this page will say $149 and mean it. If you're reading this at $149, the founding deal is genuinely gone — I'm not going to "extend" it.

How does the refund work?

7 days, no questions asked, no forms to justify yourself. Email me, you get your money back. If the course doesn't help you, I don't want to keep your $99 — that's the entire policy.

What if $99 is genuinely hard for me right now?

Then don't buy it. I mean that. The six free lessons stay free forever — use them, apply the 5% rule, and come back when $99 is a tiny bet for you instead of a painful one. Buying a course you can't afford is exactly the kind of decision this course teaches you to stop making.

When are new lessons added?

Monthly. The course grows as I build — what I'm testing, what's working, what's failing. You'll see it while it's happening, not after it's been polished into a highlight reel.

The free lessons were the proof.
This is just the rest of it.

If they helped, the other eight go deeper. If they didn't — keep your $99 and keep the free ones. Either way, keep building.

Unlock the full course — $99